How would I run a newspaper? First of all, I would still keep the printed version. The older generation, like my grandparents, would want to still receive the version of the newspaper that they are use to, since they don’t really like the change in media or even have a computer to go to news websites. However, keeping up with the technology today, I would offer newspaper versions (different sections like entertainment, breaking news, sports, etc.) that would be sent to peoples phones, for whoever subscribed to it. I would also expand or make adjustments to my online version of the newspaper. I would have on the website pictures that were taken, but never made it to the printed paper. There people would be able to purchase those pictures (that are worth a thousand words). I would also have on the website video versions of stories, just like the Courier News, my local paper (see: http://www.c-n.com), offers. This is how I would run a newspaper company.
Now on the other hand, as far as running a local radio station, I would focus on maintaing and expanding the radio station’s website. First of all, I would have minimal advertising on the website. Just have just a few advertisers that are in our local area — unlike the WPST website (see: http://www.wpst.com) where they went overboard. I would focus more on our on-air personalities and also the station’s promotions/contests. I would also have a page for podcasting where people can download, for free, clips of their favorite shows. Lastly, I would have a link to a streaming video of inside the studio, so listeners could watch the show while they listen to it. I think that would make a successful radio station website.
February 24, 2008 at 1:55 pm
I like your thoughts about newspapers, but I don’t think that we are their yet, a huge amount of money is still made by selling newspapers, and if people are making money people are still going to do it, for example, if you have been to the city lately during the rush hour mornings, news stands are the place to be, newsstands at train-stations, on the street and were ever still make a lot of money.
Thanks for the thoughts,
Michael S.
February 24, 2008 at 2:52 pm
Kyle,
Making and maintaing a radio station’s website is vital. I also think that they way the website’s appearance reflects the image of the radio station. If it is a good website that is well maintained, then I think it gives a good image to the workers who work there. If it is a bad website that is not too great, I think it gives the station and their workers a bad image.
February 26, 2008 at 12:45 am
Sending news to people’s phones? I never thought about that really. People are always using their phones and it would definetly get young people to see the latest happenings. I’m not sure how many people would be down for that, but it is an interesting idea.