Self Marketing

I think I would use a lot of the old school method for marketing myself. I would still have to send out resumes to apply for jobs at the radio stations. I would be more creative with my resume, though. Instead of a piece of paper, I would create a CD or DVD with all the information about myself that would be on a typical resume. Plus, it would have demo work to show what I am capable of doing – voice-overs, air checks, technical mixings, etc.

I have always been involved in community service projects in my county, and I would continue to be involved. By staying involved in my community, it would be another way of marketing myself in a positive way. Besides, I think it’s very important for radio stations and their personalities to get involved in their community.

Eventually I would create a website that is all about me and shows all of the work that I’ve done. Basically it would have all of the information that my CD/DVD resume would have on it. It would also have more of a bio about me. It would tell about who I am, my studies, my accomplishments, etc. (It would also have a link to my chinchilla breeding/rescue business.)

 

The most important element of marketing yourself is how you present yourself. For example, having an extremely well written cover letter and an impressive resume. Also, your attitude towards your work should always be positive. Are you willing to really work at your job? These are the considerations that you need to take when marketing yourself.  

Advertising

 

The webpage is the current way to go for advertising. I would advertise the college on myspace and facebook type sites (to target the soon-to-be-college students) or even on newspaper sites (to target the parents). So I would use 35% of the money to run ads on websites. Many high school students would be listening to the radio – stations like WPST, WMMR, WMGK and WYSP. I would use 30% of the money to run ads on the radio. Another medium to advertise the college would be local newspapers. High school students looking through the newspaper to find jobs or to find information about current event news for school project would come across an ad for the college. Also, many adults read the newspaper, so parents would be a newspaper target audience. I would use 20% of the money on newspaper advertisement. I would use 10% of the money for advertising on basic cable — this will not only be seen by the students, but by the parents as well. Lastly, I would use 5% of the money on printed promotional material for high school college fairs. High school students would be able to learn about the college of their choice in the cafeteria or common area of their own high school from representatives of the college that travel to the high schools.

The Digital Divide

There is already a divide in our society, without adding the digital divide. There is a divide between the rich and the poor, the majority and the minorities, and the urban and the rural. Now if you add the digital divide into that, then you create even more of a division in our society. Would this be dangerous? I’m not sure that dangerous is the right word to use. However, the digital divide is definitely bad for our society. The digital divide separates people without technology from people who have technology. The people with the more advanced technology and access to the internet have all the resources that they need right at their fingertips. Without access to the same technology, other people are left way behind. This creates a very big gap and imbalance in our society.

 

With capitalism, companies in the digital world are competing with each other to make the best product. For example, the HD versus Blue Ray DVDs. HD was the way to go, but not any more. Blue Ray won that battle. Privately owned companies are always going to be competing with each other for the consumer’s wants, needs and money. New advanced technology is always the hot item being sold to these consumers. People with technology always want more and if they can afford it they’ll buy it. There are people in our society who don’t even have the simplest technology so how can they afford the latest technology? Capitalism is causing the digital divide to grow larger.