I think I would use a lot of the old school method for marketing myself. I would still have to send out resumes to apply for jobs at the radio stations. I would be more creative with my resume, though. Instead of a piece of paper, I would create a CD or DVD with all the information about myself that would be on a typical resume. Plus, it would have demo work to show what I am capable of doing – voice-overs, air checks, technical mixings, etc.
I have always been involved in community service projects in my county, and I would continue to be involved. By staying involved in my community, it would be another way of marketing myself in a positive way. Besides, I think it’s very important for radio stations and their personalities to get involved in their community.
Eventually I would create a website that is all about me and shows all of the work that I’ve done. Basically it would have all of the information that my CD/DVD resume would have on it. It would also have more of a bio about me. It would tell about who I am, my studies, my accomplishments, etc. (It would also have a link to my chinchilla breeding/rescue business.)
The most important element of marketing yourself is how you present yourself. For example, having an extremely well written cover letter and an impressive resume. Also, your attitude towards your work should always be positive. Are you willing to really work at your job? These are the considerations that you need to take when marketing yourself.
